Darche Puffer Jacket

When it’s cold AF outside

Darche aimed to revolutionise the perception of their puffer jackets with a bold, contemporary twist. Our goal was clear: to infuse the Darche puffer jacket with a distinct identity that would resonate strongly with their target audience. Through a strategic product branding approach, we set out to craft a promotional video that would not only showcase the exceptional quality and functionality of Darche’s puffer jackets but also ignite a sense of adventure and style in the hearts of viewers.

Taking inspiration from the rugged beauty of the outdoors and the adventurous spirit of Darche’s customers, we opted for a stop-motion approach to bring the puffer jackets to life. It was crafted to evoke a sense of ruggedness and authenticity, while the use of gritty visuals and a powerful soundtrack added an edgy vibe that perfectly complemented the Darche brand.

The result? A promotional campaign that not only showcased the versatility and durability of Darche’s puffer jackets but also aimed to inspire customers to get outside and embrace the great outdoors with confidence and style. Wearing Darche’s puffer jacket isn’t just about staying warm—it’s about staying warm AF! It’s embodying the spirit of the modern outdoorsman, ready to tackle any adventure that comes their way.

Through strategic product branding, we transformed a simple garment into a statement piece.

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